The Asharami M.A.D Equation

The Asharami M.A.D Equation: Solving for Sahara Beyond XXX

The Asharami M.A.D Equation: Solving for Sahara Beyond XXX, is a platform designed to transform research into real-world impact.

The initiative bridges the gap between academic insight and industry application by supporting research that delivers practical, scalable, and ESG-aligned solutions for the energy sector.

It reflects our commitment to shaping Africa’s energy future; not just through ideas, but through solutions that can be implemented, measured, and scaled across our operations.

Why it matters

Across Africa, groundbreaking research is happening, yet too few ideas make it beyond journals and into real-world application.

The Asharami M.A.D Equation exists to change that. By connecting academia with industry challenges, the initiative unlocks: Practical innovation that solves real operational problems, sustainable solutions aligned with global energy transition goals, and a new generation of researchers driving Africa’s energy future. Because the challenge is no longer ideas; it’s execution at scale.

Research Themes

The Asharami M.A.D Equation is intentionally designed for African Innovators whose work offers the depth, analytical rigor, and innovation maturity required to address complex challenges across Sahara’s E&P and power businesses.

Who Can Apply

  • Innovators from within the African continent
  • Innovators whose innovations align with the research themes
  • Innovators whose innovations are implementable within Sahara’s E&P or power businesses
  • Innovators from postgraduate applied research (MSc and PhD level) and beyond

Application Checklist

Applications are submitted through this website. Submissions made by email or any other channel will NOT be accepted

  • Completed online application form(including full name, email, institution, academic level, and research title) 
  • Concept note: maximum 20 pages in PDF format, summarising the research idea, objectives, expected outcomes, and relevance to the research themes 
  • Applicant CV – PDF format 
  • Institutional endorsement letter: signed by your Head of Department, Dean of Faculty, or Director of Research & Innovation, or Intellectual Property Office, or head of other accredited research institute, confirming authorship of the research 
  • Declaration of originality: checked on the application form 
  • Supporting documents (optional: maximum 5 PDF files, additional data, references, visuals illustrating research potential) 

Awards

Beyond funding, selected ideas gain access to mentorship, technical support, and pathways to real-world implementation. Outstanding innovations will be awarded as follows:

  • First Prize: $25,000
  • Second Prize: $15,000
  • Third Prize: $10,000

Find out more and apply by June 20, 2026.